A. Marvin Roscoe

Approaches to Market Segmentation Analysis

Henry Assael, A. Marvin Roscoe · Journal of Marketing · 1976 · 95 citations

Business, Marketing, Marketing Management +6

Follow-Up Methods, Questionnaire Length, and Market Differences in Mail Surveys

A. Marvin Roscoe, Dorothy Lang, Jagdish N. Sheth · Journal of Marketing · 1975 · 66 citations

Social Sciences, Marketing, Communication Research Methods +12

Approaches to Market Segmentation Analysis

Henry Assael, A. Marvin Roscoe · Journal of Marketing · 1976 · 52 citations

Business, Marketing, Marketing Management +6

Follow-up Methods, Questionnaire Length, and Market Differences in Mail Surveys

A. Marvin Roscoe, Dorothy Lang, Jagdish N. Sheth · Journal of Marketing · 1975 · 50 citations

Social Sciences, Marketing, Communication Research Methods +12

Impact of questionnaire length, follow-up methods, and geographical location on response rate to a mail survey.

Jagdish N. Sheth, A. Marvin Roscoe · Journal of Applied Psychology · 1975 · 23 citations

Social Sciences, Geography, Psychometrics +15