Concepedia

Andreas Giese

AG

2

Publications

83

Citations

2

H-Index

2012

Active since

Affiliations

EBS University of Business and Law(Current)

Andreas Giese is an author at EBS University of Business and Law specializing in customer satisfaction, marketing strategy, and business.

Top concepts

BusinessMarketingManagementMarketing StrategyCustomer SatisfactionService QualityUser ExperienceCustomer ServiceConsumer ResearchStrategic Management

Publications per year

2012–2020

2

Publications

2

Service excellence models: a critical discussion and comparison

Matthias H. J. Gouthier, Andreas Giese, Christopher Bartl · Managing Service Quality · 2012 · 60 citations

Total Quality Management, Customer Satisfaction, Service Excellence Models +13

After-service gifts: evaluating how presence, context and value impact customer satisfaction and customer delight

Donald C. Barnes, Tobias Kraemer, Matthias H. J. Gouthier et al. · The Journal of Marketing Theory and Practice · 2020 · 23 citations

Recommendation Intentions, Customer Satisfaction, Customer Experience +14

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