Concepedia

Debarshi Mukherjee

DM

4

Publications

85

Citations

4

H-Index

2017

Active since

Affiliations

Tripura University(Current)

Debarshi Mukherjee is an author at Tripura University specializing in marketing, consumer research, and management.

Top concepts

MarketingManagementConsumer ResearchArtsCultureEducationEthnographyAnthropologyCommunicationEthnocentrism

Publications per year

2017–2022

4

Publications

4

Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism

Manish Das, Debarshi Mukherjee · Management and Labour Studies · 2019 · 27 citations

Ethnicity, International Marketing, Consumer Research +25

The role of e-service quality and mediating effects of customer inspiration and satisfaction in building customer loyalty

Mahasweta Saha, Debarshi Mukherjee · Journal of Strategic Marketing · 2022 · 25 citations

Customer Satisfaction, Online Customer Behavior, Service Quality +13

Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India

Manish Das, Debarshi Mukherjee · IIM Kozhikode Society & Management Review · 2019 · 19 citations

Cultural Consumption, Aboriginal Tripuri Tribes, Consumer Research +28

Comparative Analysis of Social Media Tool Used in Software Projects Deploying Virtual Teams

Debarshi Mukherjee, Nidhi Shridhar Natrajan · Vision The Journal of Business Perspective · 2017 · 14 citations

Software Maintenance, Engineering, Project Management +24

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