16
Publications
700
Citations
15
H-Index
2013
Active since
Abdul Qayyum is an author at Riphah International University specializing in marketing, consumer research, and consumer behavior.
Top concepts
MarketingConsumer ResearchManagementConsumer BehaviorDigital MarketingInteractive MarketingBusinessSocial MediaCommunicationMedia Marketing
Publications per year
2013–2023
16
16
Adnan Muhammad Shah, Xiangbin Yan, Abdul Qayyum et al. · International Journal of Medical Informatics · 2021 · 58 citations · Full text
Abdul Qayyum, Raja Ahmed Jamil, Adnan Muhammad Shah et al. · Journal of Retailing and Consumer Services · 2023 · 58 citations
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