Concepedia

Amnah Sehar

AS

1

Publications

99

Citations

1

H-Index

2022

Active since

Affiliations

Riphah International University(Current)

Amnah Sehar is an author at Riphah International University specializing in brand equity, brand development, and consumer research.

Top concepts

Publications per year

2022–2022

1

Publications

1

Impact of green marketing, greenwashing and green confusion on green brand equity

Abdul Qayyum, Raja Ahmed Jamil, Amnah Sehar · Spanish Journal of Marketing - ESIC · 2022 · 99 citations · Full text

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