Raja Ahmed Jamil

Impact of green marketing, greenwashing and green confusion on green brand equity

Abdul Qayyum, Raja Ahmed Jamil, Amnah Sehar · Spanish Journal of Marketing - ESIC · 2022 · 99 citations · Full text

Green Marketing, Greenwashing, Consumer Uncertainty +19

Impact of social media influencers on consumers' well-being and purchase intention: a TikTok perspective

Raja Ahmed Jamil, Urba Qayyum, Syed Ramiz ul Hassan et al. · European Journal of Management and Business Economics · 2023 · 68 citations · Full text

Customer Satisfaction, Consumer Study, Consumer Research +21

Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention

Abdul Qayyum, Raja Ahmed Jamil, Adnan Muhammad Shah et al. · Journal of Retailing and Consumer Services · 2023 · 58 citations

Inclusive Advertising, Advertising, Consumer Well-being +9

Job Stress, Workload, Environment and Employees Turnover Intentions: Destiny or Choice

Muhammad Imran Qureshi, Raja Ahmed Jamil, Mehwish Iftikhar et al. · SSRN Electronic Journal · 2012 · 49 citations · Full text

Workplace Psychology, Strategic Human Resources, Human Resource Management +17

Influence of celebrity endorsement on consumer purchase intention for existing products: a comparative study

Raja Ahmed Jamil, Syed Rameez ul Hassan · Journal of Management Info · 2014 · 40 citations · Full text

Customer Satisfaction, Indian Celebrities, Consumer Study +14