Concepedia

Wenkai Zhou

WZ

12

Publications

279

Citations

11

H-Index

2018

Active since

Affiliations

University of Central Oklahoma(Current)

City University of Hong Kong

Chongqing Jiaotong University

Macau University of Science and Technology

Wenkai Zhou is an author at University of Central Oklahoma specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCommunicationSocial InfluenceConsumer BehaviorInteractive MarketingArtsPsychology

Publications per year

2018–2024

12

Publications

12

Drivers of salespeople’s AI acceptance: what do managers think?

Jing Chen, Wenkai Zhou · Journal of Personal Selling and Sales Management · 2022 · 39 citations

ChatGPT and marketing: Analyzing public discourse in early Twitter posts

Wenkai Zhou, Chi Zhang, Linwan Wu et al. · Journal of Marketing Analytics · 2023 · 36 citations

Social Media, Media Activism, Social Medium Monitoring +10

The impact of customer privacy concerns on service robot adoption intentions: A credence/experience service typology perspective

Qi Yao, Chao Hu, Wenkai Zhou · Technological Forecasting and Social Change · 2023 · 30 citations

Customer Satisfaction, User Perception, Socially Assistive Robot +14

The power of numbers: an examination of the relationship between numerical cues in online review comments and perceived review helpfulness

Hongliu Li, Xingyuan Wang, Shuyang Wang et al. · Journal of Research in Interactive Marketing · 2022 · 28 citations · Full text

Customer Satisfaction, Perceived Review Helpfulness, Consumer Research +23

Antecedents of knowledge-seeking intentions and efforts within new product development teams: empirical evidence from knowledge-based Chinese companies

Wei Zhang, Yuan Jiang, Wenkai Zhou et al. · Journal of Knowledge Management · 2022 · 28 citations

Knowledge Creation, Project Management, Knowledge-based Chinese Companies +21

Rows per page

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