Concepedia

Yangjie Gu

YG

Statistics

Publications

5

Citations

212

H-Index

5

Active since

2008

Affiliations

HEC Paris(Current)

London Business School

Yangjie Gu is an author at HEC Paris specializing in behavioral decision making, business, and behavioral economics.

ORCID

Top concepts

Publications per year

2008–2018

5

Publications

5

Turning the Page: The Impact of Choice Closure on Satisfaction

Yangjie Gu, Simona Botti, David Faro · Journal of Consumer Research · 2013 · 76 citations

Specification Seeking: How Product Specifications Influence Consumer Preference

Christopher K. Hsee, Yang Yang, Yangjie Gu et al. · Journal of Consumer Research · 2008 · 72 citations

When It Could Have Been Worse, It Gets Better: How Favorable Uncertainty Resolution Slows Hedonic Adaptation

Yang Yang, Yangjie Gu, Jeff Galak · Journal of Consumer Research · 2016 · 35 citations

An experience-utility explanation of the preference for larger assortments

Aylin Aydinli, Yangjie Gu, Michel Tuan Pham · International Journal of Research in Marketing · 2017 · 16 citations · Full text

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Seeking and Avoiding Choice Closure to Enhance Outcome Satisfaction

Yangjie Gu, Simona Botti, David Faro · Journal of Consumer Research · 2018 · 13 citations

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