Concepedia

Mohd Aliff Abdul Majid

MA

6

Publications

342

Citations

6

H-Index

2016

Active since

Affiliations

Universiti Putra Malaysia(Current)

Universiti Teknologi MARA

Food and Nutrition Service

Mohd Aliff Abdul Majid is an author at Universiti Putra Malaysia specializing in management, business, and consumer behavior.

Top concepts

BusinessManagementMarketingBrand EquityData QualityJob AnalysisBrand LoyaltyBrand StrategyBrand AwarenessHuman Resources

Publications per year

2016–2023

6

Publications

6

Piloting for Interviews in Qualitative Research: Operationalization and Lessons Learnt

Mohd Aliff Abdul Majid, Mohhidin Othman, Siti Fatimah Mohamad et al. · International Journal of Academic Research in Business and Social Sciences · 2017 · 237 citations · Full text

Service Quality, Food Quality, Image and Customer loyalty: An Empirical Study at a Hotel Restaurant

Mohd Aliff Abdul Majid, Azlina Samsudin, Mohd Hazrin Iman Noorkhizan et al. · International Journal of Academic Research in Business and Social Sciences · 2018 · 38 citations · Full text

Assessing Customer-based Brand Equity Ratings in Family Restaurant

Mohd Aliff Abdul Majid, Mohd Azuan Mohd Alias, Azlina Samsudin et al. · Procedia Economics and Finance · 2016 · 24 citations · Full text

Customer Satisfaction, Consumer Research, Brand Strategy +19

Achieving Data Saturation: Evidence from a Qualitative Study of Job Satisfaction

Mohd Aliff Abdul Majid, Mohhidin Othman, Siti Fatimah Mohamad et al. · Social and Management Research Journal · 2018 · 22 citations · Full text

Human Resource Management, Qualitative Study, Worker Well-being +16

Role of Family and Survival Strategies of Micro-Family Food Business during COVID-19 Pandemic

Ana Batrisyia Azman, Mohd Aliff Abdul Majid · Journal of Tourism and Services · 2023 · 11 citations · Full text

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