Concepedia

Azlina Samsudin

AS

4

Publications

84

Citations

4

H-Index

2011

Active since

Affiliations

Universiti Teknologi MARA(Current)

Food and Nutrition Service

Universiti Putra Malaysia

Azlina Samsudin is an author at Universiti Teknologi MARA specializing in consumer behavior, hospitality marketing, and brand equity.

Top concepts

Publications per year

2011–2018

4

Publications

4

Service Quality, Food Quality, Image and Customer loyalty: An Empirical Study at a Hotel Restaurant

Mohd Aliff Abdul Majid, Azlina Samsudin, Mohd Hazrin Iman Noorkhizan et al. · International Journal of Academic Research in Business and Social Sciences · 2018 · 38 citations · Full text

Assessing Customer-based Brand Equity Ratings in Family Restaurant

Mohd Aliff Abdul Majid, Mohd Azuan Mohd Alias, Azlina Samsudin et al. · Procedia Economics and Finance · 2016 · 24 citations · Full text

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Crowd management strategies and safety performance among sports tourism event venue organizers in Kuala Lumpur and Selangor.

Norazlina Rahmat, Kamaruzaman Jusoff, Norzaidah Ngali et al. · Universiti Putra Malaysia Institutional Repository (Universiti Putra Malaysia) · 2011 · 12 citations · Full text

Career Development, Job Security and Employee Loyalty at a Luxury Resort in Terengganu, Malaysia

Mohd Aliff Abdul Majid, Azlina Samsudin, Mohd Hazrin Iman Noorkhizan et al. · International Journal of Academic Research in Business and Social Sciences · 2017 · 10 citations · Full text

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