Concepedia

Masud Ibrahim

MI

Statistics

Publications

9

Citations

438

H-Index

9

Active since

2012

Affiliations

Jiangsu University(Current)

University of Ghana

University of Education, Winneba

Akenten Appiah-Menka University of Skills Training and Entrepreneurial Development

Masud Ibrahim is an author at Jiangsu University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingMarketing StrategyCustomer SatisfactionBusiness StrategyStrategic ManagementInnovationService QualityVenture Capital

Publications per year

2012–2022

9

Publications

9

Service innovation, service delivery and customer satisfaction and loyalty in the banking sector of Ghana

Yusheng Kong, Masud Ibrahim · International Journal of Bank Marketing · 2019 · 165 citations

Marketing, Customer Satisfaction, Fintech +15

Innovation Capabilities, Innovation Types, and Firm Performance: Evidence From the Banking Sector of Ghana

Yusheng Kong, Masud Ibrahim · SAGE Open · 2020 · 101 citations · Full text

Innovation Evaluation, Innovation Adoption, Firm Performance +21

Sustainability reporting among Ghanaian universities

Robert Ebo Hinson, Adelaide Gyabea, Masud Ibrahim · Communicatio · 2015 · 45 citations

Service Recovery, Perceived Fairness, and Customer Satisfaction in the Telecoms Sector in Ghana

Masud Ibrahim, Ssendiwal Abdallahamed, Diyawu Rahman Adam · International Journal of Service Science Management Engineering and Technology · 2018 · 34 citations

Mobile Phone Subscribers, Customer Satisfaction, Mobile Service Providers +15

Examining the relationships between e-Marketing adoption and Marketing Performance of Small and Medium Enterprises in Ghana

Faisal Iddris, Masud Ibrahim · Hogskolan Ihalmstad (Halmstad University) · 2015 · 31 citations · Full text

Customer Satisfaction, Digital Marketing, Technology Adoption +16

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