Concepedia

Christopher A. Dodd

CA

Statistics

Publications

4

Citations

158

H-Index

4

Active since

2000

Affiliations

Heriot-Watt University(Current)

Christopher A. Dodd is an author at Heriot-Watt University specializing in consumer behavior, business, and brand management.

ORCID

Publications per year

2000–2020

4

Publications

4

Placements as mediators of brand salience within a UK cinema audience

Emma Johnstone, Christopher A. Dodd · Journal of Marketing Communications · 2000 · 69 citations

, , +9

Inclusive identities: re-imaging the future of the retail brand?

Callum S. Boyd, Elaine L. Ritch, Christopher A. Dodd et al. · International Journal of Retail & Distribution Management · 2020 · 34 citations · Full text

, , +16

Practitioner Papers

Christopher A. Dodd, Ian Clarke, Steve Baron et al. · Journal of Fashion Marketing and Management · 2000 · 29 citations

, , +8

He's gotta have it: shopping dependence and the homosexual male clothing consumer

Christopher A. Dodd, Amanda Linaker, Nigel P. Grigg · Journal of Consumer Behaviour · 2005 · 26 citations

, , +17

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