Akshaya Vijayalakshmi

Toward an Understanding of Parental Views and Actions on Social Media Influencers Targeted at Adolescents: The Roles of Parents’ Social Media Use and Empowerment

Meng‐Hsien Lin, Akshaya Vijayalakshmi, Russell N. Laczniak · Frontiers in Psychology · 2019 · 49 citations · Full text

The effects of tolerance of negativity on consumers’ responses to comparative attack advertising

Darrel D. Muehling, Akshaya Vijayalakshmi, Russell N. Laczniak · Journal of Marketing Communications · 2016 · 25 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

Managing Children's Internet Advertising Experiences: Parental Preferences for Regulation

Akshaya Vijayalakshmi, Meng‐Hsien Lin, Russell N. Laczniak · Journal of Consumer Affairs · 2018 · 25 citations

Government Regulations, Digital Marketing, Targeted Advertising +22

Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation

Akshaya Vijayalakshmi, Meng‐Hsien Lin, Russell N. Laczniak · Journal of Advertising · 2020 · 25 citations

Fairness in franchisor–franchisee relationship: an integrative perspective

Ateeque Shaikh, Dheeraj Sharma, Akshaya Vijayalakshmi et al. · Journal of Business and Industrial Marketing · 2018 · 22 citations

Abuse Of Dominance, Interorganizational Relationship, Management +12