Concepedia

Michael R. Pearce

MR

Statistics

Publications

3

Citations

198

H-Index

3

Active since

1985

Affiliations

City University of Hong Kong(Current)

Western University

Michael R. Pearce is an author at City University of Hong Kong specializing in retail marketing, business, and retail management.

Publications per year

1985–2001

3

Publications

3

Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

Shun Yin Lam, Mark Vandenbosch, John Hulland et al. · Marketing Science · 2001 · 111 citations

, , +17

Retail sales force scheduling based on store traffic forecasting

Shun Yin Lam, Mark Vandenbosch, Michael R. Pearce · Journal of Retailing · 1998 · 74 citations

, , +14

Patronage Behavior Toward Shopping Areas: a Proposed Model Based on Huff's Model of Retail Gravitation

Chow Hou Wee, Michael R. Pearce · ACR North American Advances · 1985 · 13 citations

, , +10

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