André Torres Urdan

Electronic Word-of-Mouth Impacts on Consumer Behavior: Exploratory and Experimental Studies

Fábio Shimabukuro Sandes, André Torres Urdan · Journal of International Consumer Marketing · 2013 · 96 citations

Business, Marketing, Marketing Management +17

Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfaction

José Marcos Carvalho de Mesquita, Hyunju Shin, André Torres Urdan et al. · European Journal of Marketing · 2023 · 38 citations

Business, Behavioral Sciences, Behavior Analysis +13

Determinants of Customer Inertia - An Investigation of Mobile Phone Services

José Marcos Carvalho de Mesquita, André Torres Urdan · Review of Business Management · 2019 · 13 citations · Full text

Business, Marketing, Marketing Management +17

I Saw it in the Movies, But Does That Matter? Product Placement in a Cross Cultural Study Between Brazil and the USA

Ricardo Boeing, André Torres Urdan, James W. Gentry · ReMark - Revista Brasileira de Marketing · 2013 · 10 citations · Full text

Business, Marketing, Marketing Management +17