Tyreal Yizhou Qian

It is in the game: dimensions of esports online spectator motivation and development of a scale

Tyreal Yizhou Qian, Jerred Junqi Wang, James Jianhui Zhang et al. · European Sport Management Quarterly · 2019 · 153 citations · Full text

Beyond the Game: Dimensions of Esports Online Spectator Demand

Tyreal Yizhou Qian, James Jianhui Zhang, Jerred Junqi Wang et al. · Communication & Sport · 2019 · 117 citations · Full text

Online Gaming, Consumer Research, Sesd Factors +20

Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports

Tyreal Yizhou Qian, Robbie Matz, Lei Luo et al. · Journal of Business Research · 2022 · 81 citations · Full text

Gender Identity, Engineering, Online Gaming +12

Fulfilling the Basic Psychological Needs of Esports Fans: A Self-Determination Theory Approach

Tyreal Yizhou Qian, Jerred Junqi Wang, James Jianhui Zhang et al. · Communication & Sport · 2020 · 79 citations · Full text

Consumer Motivation, Social Psychology, Consumer Research +24

The sport industry in growing economies: critical issues and challenges

James J. Zhang, Euisoo Kim, Brandon Mastromartino et al. · International Journal of Sports Marketing and Sponsorship · 2018 · 78 citations

Economic Development, Sports Sponsorship, Globalization Of Sport +20