James Jianhui Zhang

It is in the game: dimensions of esports online spectator motivation and development of a scale

Tyreal Yizhou Qian, Jerred Junqi Wang, James Jianhui Zhang et al. · European Sport Management Quarterly · 2019 · 153 citations · Full text

Beyond the Game: Dimensions of Esports Online Spectator Demand

Tyreal Yizhou Qian, James Jianhui Zhang, Jerred Junqi Wang et al. · Communication & Sport · 2019 · 117 citations · Full text

Online Gaming, Consumer Research, Sesd Factors +20

Fulfilling the Basic Psychological Needs of Esports Fans: A Self-Determination Theory Approach

Tyreal Yizhou Qian, Jerred Junqi Wang, James Jianhui Zhang et al. · Communication & Sport · 2020 · 79 citations · Full text

Consumer Motivation, Social Psychology, Consumer Research +24

What to Study? That Is a Question: A Conscious Thought Analysis

James Jianhui Zhang · Journal of Sport Management · 2014 · 34 citations

Globalization Of Sport, Cognition, Social Sciences +20

Push and Pull Factors in E-Sports Livestreaming: A Partial Least Squares Structural Equation Modeling Approach

Tyreal Yizhou Qian, Jerred Junqi Wang, James Jianhui Zhang · International Journal of Sport Communication · 2020 · 32 citations · Full text

Entertainment Marketing, Digital Marketing, Consumer Research +23