Concepedia

Brandon Mastromartino

BM

10

Publications

338

Citations

10

H-Index

2018

Active since

Affiliations

University of Georgia(Current)

Southern Methodist University

Shanghai University of Sport

Miami University

Brock University

Brandon Mastromartino is an author at University of Georgia specializing in management, marketing, and sports consumption.

Top concepts

MarketingManagementSports MarketingSports ConsumptionSocial ImpactCommunity EngagementFan LoyaltyFan EngagementSocial SciencesHealth

Publications per year

2018–2022

10

Publications

10

Thinking outside the ‘box’: a discussion of sports fans, teams, and the environment in the context of COVID-19

Brandon Mastromartino, Walker J. Ross, Henry Wear et al. · Sport in Society · 2020 · 88 citations

Sports Fans, ‘ Box ’, Globalization Of Sport +17

The sport industry in growing economies: critical issues and challenges

James J. Zhang, Euisoo Kim, Brandon Mastromartino et al. · International Journal of Sports Marketing and Sponsorship · 2018 · 78 citations

Economic Development, Sports Sponsorship, Globalization Of Sport +20

Dimensions of Sense of Membership in a Sport Fan Community: Factors, Outcomes, and Social Capital Implications

Brandon Mastromartino, Jerred Junqi Wang, Welch Suggs et al. · Communication & Sport · 2020 · 39 citations

Social Psychology, Fan Communities, Social Influence +23

(Dis)Innovative digital strategy in professional sport: examining sponsor leveraging through social media

Brandon Mastromartino, Michael L. Naraine · International Journal of Sports Marketing and Sponsorship · 2021 · 29 citations

Digital Marketing, Media Innovation, Sports Sponsorship +30

How do perceptions of non-mega sport events impact quality of life and support for the event among local residents?

Yanling Duan, Brandon Mastromartino, James Jianhui Zhang et al. · Sport in Society · 2020 · 28 citations

Quality Of Life, Marathon Event, Sports Consumption +19

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