Lei Luo

Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports

Tyreal Yizhou Qian, Robbie Matz, Lei Luo et al. · Journal of Business Research · 2022 · 81 citations · Full text

Gender Identity, Engineering, Online Gaming +12

Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender

Tyreal Yizhou Qian, Robbie Matz, Lei Luo et al. · Sport Management Review · 2022 · 19 citations · Full text

Gamification for consumer loyalty: An exploration of unobserved heterogeneity in gamified esports social live streaming

Tyreal Yizhou Qian, Bo Yu, Robbie Matz et al. · Telematics and Informatics · 2023 · 19 citations · Full text

Impact of market demand on recurring hallmark sporting event spectators: an empirical study of the Shanghai Masters

Lei Luo, Tyreal Yizhou Qian, Gregg Rich et al. · International Journal of Sports Marketing and Sponsorship · 2021 · 15 citations · Full text

Customer Satisfaction, Consumer Research, Globalization Of Sport +18

Hybrid Bit Produces Breakthrough Performance in Heterogeneous Formations in China

Shuo Miao, M.J.R Blackman, Jin Luo et al. · Offshore Technology Conference Asia · 2016 · 14 citations

Rock Testing, Engineering, Changbei Gas Wells +19