Alhassan G. Mumuni - Concepedia

Author

Alhassan G. Mumuni

Western Michigan University ORCID

Also Known As

Alhassan G Mumuni, Alhassan G. Mumuni

Publications

358

Citations

H-Index

Concepts

All Affiliations

Western Michigan University Kalamazoo College University of Malaya King Fahd University of Petroleum and Minerals

About

Alhassan G. Mumuni is an author at Western Michigan University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	6	6	235
2	Business	5	5	120
3	Health Sciences	3	3	110
4	Language Studies	2	2	114
5	Arts	1	1	59

Alhassan G. Mumuni

Publications

335

Citations

H-Index

Page 1

	Year	Citations
Religion, Markets, and Digital Media Yusniza Kamarulzaman, Ann Veeck, Alhassan G. Mumuni, Journal of Macromarketing Emerging MediaSocial Media WebsitesContent CreationCommunicationMedia Studies	2015	59
Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance Kelley O’Reilly, Amy MacMillan, Alhassan G. Mumuni, Journal of Internet Commerce Customer SatisfactionEwom ImpactConsumer ResearchCommunicationOnline Customer Behavior	2016	55
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia Alhassan G. Mumuni, Mourad Mansour Journal Of Vacation Marketing Tourism ManagementLeisure StudyTourism SupplyActivity-based SegmentationDigital Marketing	2014	48
Antecedents of consumers’ reliance on online product reviews Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley O’Reilly, Journal of Research in Interactive Marketing Consumer UncertaintyDigital MarketingConsumer ResearchSocial InfluenceStructural Relationships	2019	44
Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets Alhassan G. Mumuni, Ann Veeck, Mushtaq Luqmani, International Journal of Consumer Studies ReligiositySearch EffortConsumer ResearchReligious PluralismSocial Influence	2018	43
Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance Alhassan G. Mumuni, Kelley O’Reilly, Amy MacMillan, Journal of Internet Commerce Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer ResearchRelative Effects	2019	35
Motivations and attitudes toward domestic tourism in Saudi Arabia Mourad Mansour, Alhassan G. Mumuni European journal of tourism, hospitality and recreation Customer SatisfactionCultureTourism ManagementDestination MarketingTourism Supply	2019	19
Telecom market liberalization and service performance outcomes of an incumbent monopoly Alhassan G. Mumuni, Mushtaq Luqmani, Zahir A. Quraeshi International Business Review EconomicsCompetition PolicyTelecom Market LiberalizationService Performance OutcomesBusiness	2016	12
Examining the Impact of Customer Relationship Management on Deconstructed Measures of Firm Performance Alhassan G. Mumuni, Kelley O’Reilly Journal of Relationship Marketing Total Quality ManagementCustomer SatisfactionCrm ActivitiesFirm PerformanceBusiness Analytics	2014	10
Parent brand quality, service intensity and consumers’ usage consideration of service-to-service brand extensions Kelley O’Reilly, Alhassan G. Mumuni, Stephen J. Newell, Journal of Product & Brand Management	2017	10

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