Alhassan G. Mumuni

Religion, Markets, and Digital Media

Yusniza Kamarulzaman, Ann Veeck, Alhassan G. Mumuni et al. · Journal of Macromarketing · 2015 · 59 citations

Emerging Media, Social Media Websites, Content Creation +19

Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance

Kelley O’Reilly, Amy MacMillan, Alhassan G. Mumuni et al. · Journal of Internet Commerce · 2016 · 55 citations

Customer Satisfaction, Ewom Impact, Consumer Research +21

Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia

Alhassan G. Mumuni, Mourad Mansour · Journal Of Vacation Marketing · 2014 · 48 citations

Tourism Management, Leisure Study, Tourism Supply +23

Antecedents of consumers’ reliance on online product reviews

Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley O’Reilly et al. · Journal of Research in Interactive Marketing · 2019 · 44 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +21

Religious identity, community and religious minorities’ search efforts for religiously sanctioned food: The case of halal food in non‐Muslim majority markets

Alhassan G. Mumuni, Ann Veeck, Mushtaq Luqmani et al. · International Journal of Consumer Studies · 2018 · 43 citations

Religiosity, Search Effort, Consumer Research +22