Concepedia
Statistics
Publications
4
Citations
154
H-Index
Active since
2015
Affiliations
Kalamazoo College(Current)
Western Michigan University
Amy MacMillan is an author at Kalamazoo College specializing in online product reviews, source credibility, and marketing.
Publications per year
2015–2019
Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance
Kelley O’Reilly, Amy MacMillan, Alhassan G. Mumuni et al. · Journal of Internet Commerce · 2016 · 57 citations
Social Sciences, Communication, Marketing +14
Antecedents of consumers’ reliance on online product reviews
Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley O’Reilly et al. · Journal of Research in Interactive Marketing · 2019 · 44 citations
Business, Marketing, Marketing Management +16
Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance
Alhassan G. Mumuni, Kelley O’Reilly, Amy MacMillan et al. · Journal of Internet Commerce · 2019 · 35 citations
Business, Marketing, Digital Marketing +13
The Use of Collaborative Midterm Student Evaluations to Provide Actionable Results
Ann Veeck, Kelley O’Reilly, Amy MacMillan et al. · Journal of Marketing Education · 2015 · 18 citations
Education, Instruction, Teaching +17
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