Concepedia

Amy MacMillan

AM

4

Publications

151

Citations

4

H-Index

2015

Active since

Affiliations

Kalamazoo College(Current)

Western Michigan University

Amy MacMillan is an author at Kalamazoo College specializing in management, interactive marketing, and consumer decision making.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingConsumer Decision MakingTrustBusinessPersuasionCommunicationOnline Reviews

Publications per year

2015–2019

4

Publications

4

Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance

Kelley O’Reilly, Amy MacMillan, Alhassan G. Mumuni et al. · Journal of Internet Commerce · 2016 · 55 citations

Customer Satisfaction, Ewom Impact, Consumer Research +21

Antecedents of consumers’ reliance on online product reviews

Alhassan G. Mumuni, Karen M. Lancendorfer, Kelley O’Reilly et al. · Journal of Research in Interactive Marketing · 2019 · 44 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +21

Online Product Review Impact: The Relative Effects of Review Credibility and Review Relevance

Alhassan G. Mumuni, Kelley O’Reilly, Amy MacMillan et al. · Journal of Internet Commerce · 2019 · 35 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +25

The Use of Collaborative Midterm Student Evaluations to Provide Actionable Results

Ann Veeck, Kelley O’Reilly, Amy MacMillan et al. · Journal of Marketing Education · 2015 · 17 citations

Education, Program Evaluation, Student Evaluations +16

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