Concepedia

Vitor Lima

VL

5

Publications

124

Citations

5

H-Index

2018

Active since

Affiliations

York University(Current)

Fundação Getulio Vargas

Audencia Business School

Vitor Lima is an author at York University specializing in management, marketing, and technology.

Top concepts

MarketingManagementBrandingTechnologySocial MediaMedia MarketingUser ExperienceBrand ManagementConsumer BehaviorConsumer Research

Publications per year

2018–2023

5

Publications

5

Consumer engagement on social media: insights from a virtual brand community

Vitor Lima, Hélio Arthur Reis Irigaray, Carlos Eduardo Lourenço · Qualitative Market Research An International Journal · 2018 · 52 citations

Entertainment Marketing, Digital Marketing, Consumer Research +22

Soccer and Twitter: virtual brand community engagement practices

Marco Tulio Zanini, Fábio Carbone de Moraes, Vitor Lima et al. · Marketing Intelligence & Planning · 2019 · 28 citations

Digital Marketing, Communication, Consumer Engagement +16

Human enhancement technologies and the future of consumer well-being

Vitor Lima, Russell W. Belk · Journal of Services Marketing · 2022 · 21 citations · Full text

Quality Of Life, Value Theory, Consumer Research +22

The Promethean biohacker: on consumer biohacking as a labour of love

Vitor Lima, Russell W. Belk · Journal of Marketing Management · 2022 · 13 citations · Full text

Bodies as machines. Machines as bodies

Vitor Lima, Russell W. Belk · Consumption Markets & Culture · 2023 · 10 citations

Artificial Intelligence, Human Body, Transhumanism +14

Rows per page

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