Carlos Eduardo Lourenço

Consumer engagement on social media: insights from a virtual brand community

Vitor Lima, Hélio Arthur Reis Irigaray, Carlos Eduardo Lourenço · Qualitative Market Research An International Journal · 2018 · 52 citations

Entertainment Marketing, Digital Marketing, Consumer Research +22

Soccer and Twitter: virtual brand community engagement practices

Marco Tulio Zanini, Fábio Carbone de Moraes, Vitor Lima et al. · Marketing Intelligence & Planning · 2019 · 28 citations

Digital Marketing, Communication, Consumer Engagement +16

We need to talk about infrequent high volume household food waste: A theory of planned behaviour perspective

Carlos Eduardo Lourenço, Gustavo Porpino, Cecília Maria Lobo Araujo et al. · Sustainable Production and Consumption · 2022 · 27 citations

Food Choice, Behaviour Perspective, Public Policy +11

Consumer brand engagement concept and measurement: Toward a refined approach

Carlos Eduardo Lourenço, Joseph F. Hair, Felipe Zambaldi et al. · Journal of Retailing and Consumer Services · 2022 · 26 citations

Marketing, Customer Satisfaction, Refined Approach +11

Psychological Barriers to Sustainable Dietary Patterns: Findings from Meat Intake Behaviour

Carlos Eduardo Lourenço, Nadine Marques Nunes Galbes, Riccardo Borgheresi et al. · Sustainability · 2022 · 22 citations · Full text

Food Choice, Nutrition, Sustainable Diet Adoption +13