Concepedia

Felipe Zambaldi

FZ

11

Publications

334

Citations

10

H-Index

2009

Active since

Affiliations

Fundação Getulio Vargas(Current)

Centro Universitário FEI

Escola Superior de Propaganda e Marketing

Escola de Administração de Empresas de São Paulo

Universidade de São Paulo

Felipe Zambaldi is an author at Fundação Getulio Vargas specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchConsumer BehaviorBrand EquityBrand StrategyBrand AwarenessBrand ManagementBranding

Publications per year

2009–2023

11

Publications

11

Credit granting to small firms: A Brazilian case

Felipe Zambaldi, Francisco Aranha, Hedibert F. Lopes et al. · Journal of Business Research · 2009 · 74 citations

Brazilian Case, Business, Loans +4

Consumer engagement in social media: scale comparison analysis

Mateus Ferreira, Felipe Zambaldi, Diego de Sousa Guerra · Journal of Product & Brand Management · 2020 · 53 citations

Digital Marketing, Consumer Research, Brand Strategy +19

Ostentation and funk: An integrative model of extended and expanded self theories under the lenses of compensatory consumption

Carla Caires Abdalla, Felipe Zambaldi · International Business Review · 2015 · 34 citations

Self Theories, Behavioral Decision Making, Self-awareness +10

Student loyalty based on relationship quality: an analysis on higher education institutions

Fábio Vinícius de Macedo Bergamo, Antonio Giuliani, Silvia Camargo et al. · Brazilian Business Review · 2012 · 31 citations · Full text

Customer Satisfaction, São Paulo, Education +19

Groups of services delivered by Brazilian branchless banking and respective network integration models

Martin Jayo, Eduardo Henrique Diniz, Felipe Zambaldi et al. · Electronic Commerce Research and Applications · 2011 · 29 citations

Fintech, Brazilian Branchless Banking, Non-bank Financial Institution +4

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