Concepedia

Mateus Ferreira

MF

2

Publications

78

Citations

2

H-Index

2019

Active since

Affiliations

Universidade Federal do Cariri(Current)

Fundação Getulio Vargas

Mateus Ferreira is an author at Universidade Federal do Cariri specializing in brand equity, interactive marketing, and consumer engagement.

Top concepts

ArtsBrandingMarketingManagementBrand EquitySocial MediaBrand StrategyBrand AwarenessBrand ManagementConsumer Behavior

Publications per year

2019–2020

2

Publications

2

Consumer engagement in social media: scale comparison analysis

Mateus Ferreira, Felipe Zambaldi, Diego de Sousa Guerra · Journal of Product & Brand Management · 2020 · 53 citations

Digital Marketing, Consumer Research, Brand Strategy +19

The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation

Mateus Ferreira, Felipe Zambaldi · The International Journal on Media Management · 2019 · 25 citations

Customer Satisfaction, Corporate Reputation, Brand Strategy +17

Rows per page

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