Concepedia

Myungwoo Nam

MN

Statistics

Publications

5

Citations

175

H-Index

5

Active since

2008

Affiliations

Georgia Institute of Technology(Current)

Sungkyunkwan University

Myungwoo Nam is an author at Georgia Institute of Technology specializing in brand management, social sciences, and social psychology.

Publications per year

2008–2020

5

Publications

5

The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability

Myungwoo Nam, Jing Wang, Angela Y. Lee · Journal of Consumer Research · 2012 · 52 citations

Management, Knowledge Management, Diagnostic Reasoning +10

How you see yourself influences your color preference: Effects of self‐construal on evaluations of color combinations

Eunmi Jeon, Youngjee Han, Myungwoo Nam · Psychology and Marketing · 2020 · 34 citations

Social Sciences, Psychology, Social Psychology +12

The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility

Dae Ryun Chang, Joonsuk Jang, Hosun Lee et al. · Psychology and Marketing · 2018 · 33 citations

Business, Marketing, Marketing Management +16

Envy takes you further: The influence of benign envy on risk taking

Mijin Kwon, Youngjee Han, Myungwoo Nam · Social Behavior and Personality An International Journal · 2017 · 30 citations · Full text

Social Sciences, Psychology, Social Psychology +12

The Effects of a Different Category Context on Target Brand Evaluations

Myungwoo Nam, Brian Sternthal · Journal of Consumer Research · 2008 · 26 citations

Business, Marketing, Marketing Management +10

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