Concepedia
Statistics
Publications
8
Citations
417
H-Index
Active since
2018
Affiliations
Institute of Public Enterprise(Current)
Jaipuria Institute of Management
Prashant Raman is an author at Institute of Public Enterprise specializing in marketing, business, and consumer behavior.
Publications per year
2018–2022
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India
Prashant Raman, Kumar Aashish · International Journal of Bank Marketing · 2021 · 122 citations
Business, Information Systems, Marketing +17
Understanding female consumers’ intention to shop online
Prashant Raman · Asia Pacific Journal of Marketing and Logistics · 2019 · 113 citations
Business, Marketing, Marketing Management +12
Examining the importance of gamification, social interaction and perceived enjoyment among young female online buyers in India
Prashant Raman · Young Consumers Insight and Ideas for Responsible Marketers · 2020 · 80 citations
Zomato: a shining armour in the foodtech sector
Prashant Raman · Journal of Information Technology Case and Application Research · 2018 · 28 citations
Management, Marketing, Marketing Management +14
Online Shopping Characteristics and Their Influence on Female Buying Behavior
Prashant Raman · Journal of Electronic Commerce in Organizations · 2020 · 20 citations
Business, Information Systems, Marketing +16
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