Concepedia
Statistics
Publications
7
Citations
223
H-Index
Active since
2020
Affiliations
Institute of Public Enterprise(Current)
Jaipuria Institute of Management
Kumar Aashish is an author at Institute of Public Enterprise specializing in business, marketing, and fintech.
Top concepts
BusinessFintechMarketingStructural Equation ModelingInnovationManagementEngineeringFactor AnalysisUser ExperienceConsumer Research
Publications per year
2020–2024
To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India
Prashant Raman, Kumar Aashish · International Journal of Bank Marketing · 2021 · 117 citations
Customer Satisfaction, Digital Marketing, Consumer Research +23
Antecedents of smart farming adoption to mitigate the digital divide – extended innovation diffusion model
Krishna Dixit, Kumar Aashish, Amit Kumar Dwivedi · Technology in Society · 2023 · 29 citations
Technology Diffusion, Innovation Diffusion Model, Innovation Adoption +10
Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands
Prashant Raman, Kumar Aashish · Journal of Global Marketing · 2020 · 19 citations
Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India
Prashant Raman, Kumar Aashish · International Journal of Sports Marketing and Sponsorship · 2021 · 18 citations
Wearable System, Physical Activity, Engineering +21
Continuous Purchase Intention of Organic Personal Care Products: Evidence from India
Deepak Halan, Kumar Aashish, Park Thaichon · Journal of International Consumer Marketing · 2024 · 14 citations · Full text
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