Concepedia

Zoe Y. Lu

ZY

4

Publications

263

Citations

4

H-Index

2013

Active since

Affiliations

University of Chicago(Current)

University of Wisconsin–Madison

Zoe Y. Lu is an author at University of Chicago specializing in behavioral decision making, social sciences, and psychology.

Top concepts

PsychologySocial SciencesBehavioral Decision MakingPersuasionSocial CognitionSocial PsychologyBehavioral ScienceExperimental PsychologyEmotionBusiness

Publications per year

2013–2023

4

Publications

4

The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty

Bowen Ruan, Christopher K. Hsee, Zoe Y. Lu · Journal of Marketing Research · 2018 · 133 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +29

Christopher K. Hsee, Jiao Zhang, Zoe Y. Lu et al. · Psychological Science · 2013 · 59 citations

Hypothetical Amount, Behavioral Decision Making, Social Psychology +16

Approach aversion: Negative hedonic reactions toward approaching stimuli.

Christopher K. Hsee, Yanping Tu, Zoe Y. Lu et al. · Journal of Personality and Social Psychology · 2014 · 55 citations

Behavioural Psychology, Behavioral Decision Making, Affective Neuroscience +19

It Looks Like “Theirs”: When and Why Human Presence in the Photo Lowers Viewers’ Liking and Preference for an Experience Venue

Zoe Y. Lu, Suyeon Jung, Joann Peck · Journal of Consumer Research · 2023 · 16 citations

Rows per page

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