Concepedia

Bowen Ruan

BR

4

Publications

392

Citations

4

H-Index

2014

Active since

Affiliations

University of Chicago(Current)

University of Wisconsin–Madison

Bowen Ruan is an author at University of Chicago specializing in social cognition, behavioral decision making, and experimental psychology.

Top concepts

PsychologySocial SciencesSocial CognitionBehavioral ScienceExperimental PsychologyBehavioral Decision MakingCognitionPsychophysicsCognitive ScienceAffective Neuroscience

Publications per year

2014–2018

4

Publications

4

The Pandora Effect

Christopher K. Hsee, Bowen Ruan · Psychological Science · 2016 · 191 citations

The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty

Bowen Ruan, Christopher K. Hsee, Zoe Y. Lu · Journal of Marketing Research · 2018 · 133 citations

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +29

Approach aversion: Negative hedonic reactions toward approaching stimuli.

Christopher K. Hsee, Yanping Tu, Zoe Y. Lu et al. · Journal of Personality and Social Psychology · 2014 · 55 citations

Behavioural Psychology, Behavioral Decision Making, Affective Neuroscience +19

The Mere-Reaction Effect: Even Nonpositive and Noninformative Reactions Can Reinforce Actions: TABLE 1

Christopher K. Hsee, Yang Yang, Bowen Ruan · Journal of Consumer Research · 2015 · 13 citations

Behavioural Psychology, Behavioral Decision Making, Field Experiment +24

Rows per page

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