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Andrea Gudmundsdóttir

AG

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Publications

1

Citations

23

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1

Active since

2024

Affiliations

Bifröst University(Current)

Andrea Gudmundsdóttir is an author at Bifröst University specializing in brand awareness, influencer marketing, and consumer research.

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Publications per year

2024–2024

1

Publications

1

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Eva A. van Reijmersdal, Marieke Walet, Andrea Gudmundsdóttir · Marketing Intelligence & Planning · 2024 · 23 citations · Full text

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