Concepedia

Marieke Walet

MW

Statistics

Publications

1

Citations

26

H-Index

1

Active since

2024

Affiliations

University of Amsterdam(Current)

Marieke Walet is an author at University of Amsterdam specializing in persuasion, source credibility, and marketing management.

Publications per year

2024–2024

1

Publications

1

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Eva A. van Reijmersdal, Marieke Walet, Andrea Gudmundsdóttir · Marketing Intelligence & Planning · 2024 · 26 citations · Full text

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