Concepedia

Jessica Helmi

JH

4

Publications

80

Citations

4

H-Index

2019

Active since

Affiliations

Macquarie University(Current)

Deakin University

Jessica Helmi is an author at Macquarie University specializing in global marketing, strategic management, and corporate social responsibility.

Top concepts

BrandingBusinessMarketingManagementBrand EquityBrand StrategyBrand ManagementGlobal MarketingBrand DevelopmentBusiness Strategy

Publications per year

2019–2022

4

Publications

4

The sociocultural barriers of <scp>work‐from‐home</scp> arrangement due to <scp>COVID</scp> ‐19 pandemic in Asia: Implications and future implementation

Karel Karsten Himawan, Jessica Helmi, Jappy P. Fanggidae · Knowledge and Process Management · 2022 · 26 citations · Full text

Drivers and inhibitors of national stakeholder engagement with place brand identity

Riza Casidy, Jessica Helmi, Kerrie Brïdson · European Journal of Marketing · 2019 · 24 citations

National Stakeholder Engagement, Brand Strategy, Consumer Research +24

A typology of organisational stakeholder engagement with place brand identity

Jessica Helmi, Kerrie Brïdson, Riza Casidy · Journal of Strategic Marketing · 2019 · 18 citations

The Sociocultural Barriers of Work-From-Home Arrangement Due to COVID-19 Pandemic in Asia: Implications and Future Implementation

Karel Karsten Himawan, Jappy P. Fanggidae, Jessica Helmi · 2020 · 12 citations · Full text

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