Concepedia

Wenxia Tao

WT

Statistics

Publications

3

Citations

35

H-Index

3

Active since

2022

Affiliations

Shanghai Institute of Technology(Current)

Wenxia Tao is an author at Shanghai Institute of Technology specializing in destination marketing, interactive marketing, and consumer research.

ORCID

Top concepts

Publications per year

2022–2025

3

Publications

3

The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism

Yi Zhang, Yue Liu, Wenxia Tao · Frontiers in Psychology · 2022 · 13 citations · Full text

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The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction

Xiaojun Fan, Wenxia Tao, Haowei Yu et al. · Journal of Retailing and Consumer Services · 2025 · 12 citations

The Impact of Nostalgia Proneness on Online Donation Willingness: The Mediating Effect of Consumer-Brand Relationship

Yi Zhang, Wenxia Tao · Frontiers in Psychology · 2022 · 10 citations · Full text

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