Yi Zhang

The effect of blind box product uncertainty on consumers’ purchase intention: The mediating role of perceived value and the moderating role of purchase intention

Yi Zhang, Tianqi Zhang · Frontiers in Psychology · 2022 · 61 citations · Full text

Business, Marketing, Marketing Management +13

Research on the effect of uncertain rewards on impulsive purchase intention of blind box products

Yi Zhang, Hang Zhou, Jian G. Qin · Frontiers in Behavioral Neuroscience · 2022 · 43 citations · Full text

Social Sciences, Marketing, Psychology +16

The attenuation mechanism of CFRP repaired corroded marine pipelines based on experiments and FEM

Yu Zhang, Yu Zhang, Zhuangzhuang Liu et al. · Thin-Walled Structures · 2021 · 41 citations

Engineering, Marine Engineering, Materials Engineering +14

Temporal Landmarks and Nostalgic Consumption: The Role of the Need to Belong

Sigen Song, Q.C. Fan, Yi Zhang · Behavioral Sciences · 2024 · 17 citations · Full text

Business, Marketing, Psychology +10

The Influence of Tourists’ Online Value Co-creation Behavior on Consumer-Brand Relationship Quality: The Moderating Effect of Altruism

Yi Zhang, Yue Liu, Wenxia Tao · Frontiers in Psychology · 2022 · 14 citations · Full text

Management, Marketing, Marketing Management +15