Concepedia

Yujing Xu

YX

Statistics

Publications

5

Citations

269

H-Index

5

Active since

2015

Affiliations

Zhejiang University of Technology(Current)

Yujing Xu is an author at Zhejiang University of Technology specializing in consumer behavior, communication, and interactive marketing.

Top concepts

MarketingManagementCommunicationLive StreamingConsumer BehaviorConsumer ResearchDigital MarketingConsumer EngagementInteractive MarketingConsumer Decision Making

Publications per year

2015–2023

5

Publications

5

How Live Streaming Features Impact Consumers’ Purchase Intention in the Context of Cross-Border E-Commerce? A Research Based on SOR Theory

Jia Guo, Li Yu, Yujing Xu et al. · Frontiers in Psychology · 2021 · 171 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +20

The Influences of Live Streaming Affordance in Cross-Border E-Commerce Platforms

Yujing Xu, Wenqian Jiang, Yu Li et al. · Journal of Global Information Management · 2021 · 45 citations · Full text

Digital Marketing, Emerging Media, Consumer Research +23

Should thorough Debridement be used in Fibular Allograft with impaction bone grafting to treat Femoral Head Necrosis: a biomechanical evaluation

Guangquan Zhou, Ying Zhang, Linghong Zeng et al. · BMC Musculoskeletal Disorders · 2015 · 22 citations · Full text

Understanding older adults’ smartphone addiction in the digital age: empirical evidence from China

Yujing Xu, Kai Zeng, Lucong Dong et al. · Frontiers in Public Health · 2023 · 19 citations · Full text

Whether Live Streaming Has a Better Performance? An Examination of Product Presentation Modes on Cross-Border E-Commerce Platform

Yujing Xu, Kai Zeng, Jia Guo et al. · International Journal of Human-Computer Interaction · 2023 · 12 citations

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