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Wenqian Jiang

WJ

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Publications

1

Citations

45

H-Index

1

Active since

2021

Affiliations

Zhejiang University of Technology(Current)

Wenqian Jiang is an author at Zhejiang University of Technology specializing in interactive marketing, consumer engagement, and consumer behavior.

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Publications per year

2021–2021

1

Publications

1

The Influences of Live Streaming Affordance in Cross-Border E-Commerce Platforms

Yujing Xu, Wenqian Jiang, Yu Li et al. · Journal of Global Information Management · 2021 · 45 citations · Full text

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