Concepedia
Statistics
Publications
12
Citations
371
H-Index
Active since
2007
Affiliations
Indian Institute of Management Bangalore(Current)
Amity University
University of Delhi
Seema Gupta is an author at Indian Institute of Management Bangalore specializing in business, marketing, and finance.
Publications per year
2007–2024
The Effects of Social Media Content Created by Human Brands on Engagement: Evidence from Indian General Election 2014
Rakesh R. Mallipeddi, Ramkumar Janakiraman, Subodha Kumar et al. · Information Systems Research · 2021 · 62 citations
Social Sciences, Communication, Marketing +13
Socially responsible investment behavior: a study of individual investors from India
Renu Jonwall, Seema Gupta, Shuchi Pahuja · Review of Behavioral Finance · 2022 · 50 citations
Business, Finance, Strategy +15
Impact of MoU on financial performance of public sector enterprises in India
Seema Gupta, Poonam Jain, Surendra S. Yadav · Journal of Advances in Management Research · 2011 · 44 citations
Business, Finance, Public Administration +16
Event Marketing: Issues and Challenges
Seema Gupta · 2014 · 40 citations
Management, Marketing, Marketing Management +7
Mediating Effect of Loyalty Program Membership on the Relationship Between Advertising Effectiveness and Brand Loyalty
Moutusy Maity, Seema Gupta · The Journal of Marketing Theory and Practice · 2016 · 37 citations
Business, Marketing, Marketing Management +12
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