Füsun F. Gönül

Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior

Füsun F. Gönül, Franklin Carter, Elina Petrova et al. · Journal of Marketing · 2001 · 290 citations

Behavioral Decision Making, Consumer Research, Comprehensive Panel +19

Modeling Multiple Sources of Heterogeneity in Multinomial Logit Models: Methodological and Managerial Issues

Füsun F. Gönül, Kannan Srinivasan · Marketing Science · 1993 · 230 citations

Consumer Research, Productivity, Choice Model +22

Optimal Mailing of Catalogs: A New Methodology Using Estimable Structural Dynamic Programming Models

Füsun F. Gönül, Meng Ze Shi · Management Science · 1998 · 169 citations

Business Intelligence, Structured Data, Consumer Research +25

Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model

Füsun F. Gönül, Kannan Srinivasan · Marketing Science · 1996 · 143 citations

Customer Satisfaction, Behavioral Decision Making, Purchase Behavior +21

Mailing smarter to catalog customers

Füsun F. Gönül, Byung-Do Kim, Mengze Shi · Journal of Interactive Marketing · 2000 · 92 citations