Concepedia

Elina Petrova

EP

Statistics

Publications

2

Citations

374

H-Index

2

Active since

2001

Affiliations

Carnegie Mellon University(Current)

Elina Petrova is an author at Carnegie Mellon University specializing in economics, marketing, and consumer research.

Top concepts

Publications per year

2001–2004

2

Publications

2

Promotion of Prescription Drugs and Its Impact on Physicians' Choice Behavior

Füsun F. Gönül, Franklin Carter, Elina Petrova et al. · Journal of Marketing · 2001 · 290 citations

, , +19

Consumer Learning and Brand Valuation: An Application on Over-the-Counter Drugs

Mevlüt Akçura, Füsun F. Gönül, Elina Petrova · Marketing Science · 2004 · 84 citations

, , +17

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