Concepedia

Manoj Motiani

MM

7

Publications

384

Citations

7

H-Index

2016

Active since

Affiliations

Indian Institute of Management Indore(Current)

Indian Institute of Management Ahmedabad

Manoj Motiani is an author at Indian Institute of Management Indore specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBrand AwarenessBrand DevelopmentConsumer BehaviorConsumer ResearchArtsBrand EquityBrand Loyalty

Publications per year

2016–2022

7

Publications

7

A lovable personality: The effect of brand personality on brand love

Pinaki Roy, Kapil Khandeparkar, Manoj Motiani · Journal of Brand Management · 2016 · 100 citations

Brand Equity, Brand Personality, Management +10

Investigating brand community engagement and evangelistic tendencies on social media

Purvendu Sharma, Ashish Sadh, Aditya Billore et al. · Journal of Product & Brand Management · 2021 · 85 citations

Consumer Research, Brand Strategy, Social Influence +20

Examining the linkages between employee brand love, affective commitment, positive word-of-mouth, and turnover intentions: A social identity theory perspective

Shweta Mittal, Vishal Gupta, Manoj Motiani · IIMB Management Review · 2022 · 62 citations · Full text

Exploration of factors affecting the use of Web 2.0 for knowledge sharing among healthcare professionals: an Indian perspective

Bhawana Maheshwari, Miguel Sarrion, Manoj Motiani et al. · Journal of Knowledge Management · 2020 · 45 citations

Customer Satisfaction, Social Influence, Information Sharing +27

Fake-love: brand love for counterfeits

Kapil Khandeparkar, Manoj Motiani · Marketing Intelligence & Planning · 2018 · 40 citations

Customer Satisfaction, Consumer Study, Brand Strategy +22

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