Concepedia

Purvendu Sharma

PS

4

Publications

135

Citations

4

H-Index

2021

Active since

Affiliations

Indian Institute of Management Indore(Current)

Purvendu Sharma is an author at Indian Institute of Management Indore specializing in arts, communication, and social media.

Top concepts

ArtsSocial MediaCommunicationTourismBusinessMarketingCultureBrandingEducationManagement

Publications per year

2021–2024

4

Publications

4

Investigating brand community engagement and evangelistic tendencies on social media

Purvendu Sharma, Ashish Sadh, Aditya Billore et al. · Journal of Product & Brand Management · 2021 · 85 citations

Consumer Research, Brand Strategy, Social Influence +20

Destination evangelism and engagement: Investigation from social media-based travel community

Purvendu Sharma · Electronic Commerce Research and Applications · 2022 · 20 citations

Travel Studies, Culture, Social Media +9

Understanding destination evangelism: a social media viewpoint

Purvendu Sharma · Marketing Intelligence & Planning · 2021 · 18 citations

Customer Satisfaction, Social Media, Destination Marketing +13

Exploring the nexus between influencers and brand evangelism

Purvendu Sharma, Kapil Khandeparkar · Asia Pacific Journal of Marketing and Logistics · 2024 · 12 citations

Rows per page

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