Concepedia

Kapil Khandeparkar

KK

5

Publications

188

Citations

5

H-Index

2016

Active since

Affiliations

Indian Institute of Management Indore(Current)

Indian Institute of Management Ahmedabad

Central Coastal Agricultural Research Institute

Kapil Khandeparkar is an author at Indian Institute of Management Indore specializing in marketing, brand development, and consumer behavior.

Top concepts

MarketingManagementBrand AwarenessBrand DevelopmentConsumer BehaviorConsumer ResearchCultureFashionBusinessEconomics

Publications per year

2016–2024

5

Publications

5

A lovable personality: The effect of brand personality on brand love

Pinaki Roy, Kapil Khandeparkar, Manoj Motiani · Journal of Brand Management · 2016 · 100 citations

Brand Equity, Brand Personality, Management +10

Fake-love: brand love for counterfeits

Kapil Khandeparkar, Manoj Motiani · Marketing Intelligence & Planning · 2018 · 40 citations

Customer Satisfaction, Consumer Study, Brand Strategy +22

Why should I pay more? Testing the impact of contextual cues on perception of price unfairness for the price-disadvantaged segment in dual pricing

Kapil Khandeparkar, Bhavana Maheshwari, Manoj Motiani · Tourism Management · 2020 · 26 citations

Economics, Dynamic Pricing, Consumer Choice +12

Exploring the nexus between influencers and brand evangelism

Purvendu Sharma, Kapil Khandeparkar · Asia Pacific Journal of Marketing and Logistics · 2024 · 12 citations

Influence of media context on humorous advertising effectiveness

Kapil Khandeparkar, Abhishek Abhishek · Marketing Intelligence & Planning · 2017 · 10 citations

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