Concepedia

Daniel Mochon

DM

Statistics

Publications

17

Citations

2.3K

H-Index

16

Active since

2004

Affiliations

Tulane University(Current)

Duke University

Yale University

Dana-Farber/Harvard Cancer Center

Massachusetts Institute of Technology

Daniel Mochon is an author at Tulane University specializing in behavioral sciences, behavioral decision making, and management.

Top concepts

Behavioral ScienceBehavioral Decision MakingMarketingManagementPsychologySocial SciencesConsumer ResearchArtsPublic HealthDecision Science

Publications per year

2004–2019

17

Publications

17

The IKEA effect: When labor leads to love

Michael I. Norton, Daniel Mochon, Dan Ariely · Journal of Consumer Psychology · 2011 · 956 citations

Bolstering and restoring feelings of competence via the IKEA effect

Daniel Mochon, Michael I. Norton, Dan Ariely · International Journal of Research in Marketing · 2012 · 204 citations · Full text

Management Education, Social Skills, Educational Psychology +14

A scale distortion theory of anchoring.

Shane Frederick, Daniel Mochon · Journal of Experimental Psychology General · 2011 · 169 citations

Behavioral Decision Making, Consumer Research, Scale Distortion +21

What Are Likes Worth? A Facebook Page Field Experiment

Daniel Mochon, Karen Johnson, Janet Schwartz et al. · Journal of Marketing Research · 2016 · 156 citations

Customer Satisfaction, Digital Marketing, Are Likes Worth +20

Healthier by Precommitment

Janet Schwartz, Daniel Mochon, Lauren Wyper et al. · Psychological Science · 2014 · 124 citations

Behavioral Decision Making, Health Outcome, Grocery Shoppers +17

Rows per page

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