Concepedia

Salil Talpade

ST

Statistics

Publications

3

Citations

505

H-Index

3

Active since

1994

Affiliations

University of West Georgia(Current)

Salil Talpade is an author at University of West Georgia specializing in management, marketing, and consumer research.

Top concepts

Publications per year

1994–2023

3

Publications

3

Adolescent Influence in Family Decision Making: A Replication with Extension

Sharon E. Beatty, Salil Talpade · Journal of Consumer Research · 1994 · 463 citations

Do brand influencers matter on TikTok? A social influence theory perspective

Sunil Hazari, Salil Talpade, Cheryl O’Meara Brown · The Journal of Marketing Theory and Practice · 2023 · 29 citations

, , +17

Development of a Multi-Item Scale to Measure Teenager Influence on Family Purchase Decisions: An Exploratory Study

Salil Talpade, Medha Trilokekar-Talpade · The Journal of Marketing Theory and Practice · 1995 · 13 citations

, , +25

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