Medha Trilokekar-Talpade

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Active since

1995

Affiliations

Medha Trilokekar-Talpade is an author at University of West Georgia specializing in psychological measurement, structural equation modeling, and behavioral decision making.

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EducationMarketingManagementPsychologyConsumer ChoiceFactor AnalysisChild DevelopmentConsumer BehaviorConsumer ResearchBehavioral Science

Publications per year

1995–1995

Publications

Development of a Multi-Item Scale to Measure Teenager Influence on Family Purchase Decisions: An Exploratory Study

Salil Talpade, Medha Trilokekar-Talpade · The Journal of Marketing Theory and Practice · 1995 · 13 citations

Measure Teenager Influence, Behavioral Decision Making, Consumer Study +25

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