Concepedia

Sunil Hazari

SH

16

Publications

676

Citations

14

H-Index

1994

Active since

Affiliations

University of West Georgia(Current)

Sunil Hazari is an author at University of West Georgia specializing in communication, management, and marketing.

Top concepts

ManagementCommunicationArtsMarketingSocial InfluenceTrustConsumer ResearchInteractive MarketingEducationAdvertising

Publications per year

1994–2024

16

Publications

16

Investigating Pedagogical Value of Wiki Technology

Sunil Hazari, Alexa Bryans North, Deborah Moreland · Journal of the Association for Information Systems · 2009 · 205 citations · Full text

Leveraging Student Feedback To Improve Teaching in Web-Based Courses

Donna Schnorr, Sunil Hazari · THE journal · 1999 · 57 citations

Web Interactivity, Teacher Education, Interactive Learning +10

Hedonic and utilitarian use of user-generated content on online shopping websites

Sunil Hazari, Blaise J. Bergiel, Beheruz N. Sethna · Journal of Marketing Communications · 2016 · 57 citations

Customer Satisfaction, Purchase Behavior, Consumer Study +21

A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users

Sunil Hazari, Beheruz N. Sethna · Journal of Promotion Management · 2022 · 40 citations

Brand Influencer Advertising, Popular Platform, Digital Marketing +21

Investigating social media consumption, sports enthusiasm, and gender on sponsorship outcomes in the context of Rio Olympics

Sunil Hazari · International Journal of Sports Marketing and Sponsorship · 2018 · 39 citations

Social Medium Monitoring, Sports Sponsorship, Sponsorship Attitude +19

Rows per page

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