Bingbing Mu

The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers

Carlos Velasco, Xiaoang Wan, Alejandro Salgado‐Montejo et al. · Food Quality and Preference · 2014 · 82 citations

Culture, Food Marketing, Food Packaging +13

Does the type of receptacle influence the crossmodal association between colour and flavour? A cross-cultural comparison

Xiaoang Wan, Carlos Velasco, Charles Michel et al. · Flavour · 2014 · 64 citations · Full text

Crossmodal Association, Culture, Coloured Beverage +15

Searching for triangles: An extension to food & packaging

Xu Shen, Xiaoang Wan, Bingbing Mu et al. · Food Quality and Preference · 2015 · 34 citations

Food Packaging, Design, Food Quality +4

Crossmodal associations and subjective ratings of Asian noodles and the impact of the receptacle

Xi Zhou, Xiaoang Wan, Bingbing Mu et al. · Food Quality and Preference · 2014 · 28 citations

Food Choice, Behavioral Sciences, Crossmodal Associations +6

Crossmodal Expectations of Tea Color Based on Flavor: A Preliminary Study with Naïve Assessors

Xiaoang Wan, Xi Zhou, Bingbing Mu et al. · Journal of Sensory Studies · 2014 · 24 citations

Flavoromics, Color Psychology, Sensory Science (Early Childhood Education) +23