Concepedia

C. van den Brandt

CV

Statistics

Publications

2

Citations

72

H-Index

2

Active since

2003

Affiliations

Radboud University Nijmegen(Current)

C. van den Brandt is an author at Radboud University Nijmegen specializing in appeals, business, and cultural values in advertising.

Publications per year

2003–2007

2

Publications

2

International Advertising in Western Europe: Should Differences in Uncertainty Avoidance be Considered when Advertising in Belgium, France, The Netherlands and Spain?

Hans Hoeken, C. van den Brandt, Rogier Crijns et al. · Journal of Business Communication · 2003 · 41 citations

, , +17

Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe?

Hans Hoeken, Marianne Starren, Catherine Nickerson et al. · Journal of Marketing Communications · 2007 · 31 citations

, , +17

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