Young Gin Choi

Effects of attitudes vs experience of workplace fun on employee behaviors

Young Gin Choi, Junehee Kwon, Wansoo Kim · International Journal of Contemporary Hospitality Management · 2013 · 126 citations

Management, Hospitality Management, Organizational Behavior +15

Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty

Young Gin Choi, Chihyung Ok, Sunghyup Sean Hyun · International Journal of Contemporary Hospitality Management · 2017 · 125 citations

Business, Marketing, Marketing Management +17

A comparative study on the motivated consumer innovativeness of drone food delivery services before and after the outbreak of COVID-19

Jinsoo Hwang, Ja Young Choe, Young Gin Choi et al. · Journal of Travel & Tourism Marketing · 2021 · 64 citations

Business, Marketing, Marketing Management +11

Evaluating Relationships among Brand Experience, Brand Personality, Brand Prestige, Brand Relationship Quality, and Brand Loyalty: An Empirical Study of Coffeehouse Brands

Young Gin Choi, Chihyung Ok, Sunghyup Sean Hyun · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 2011 · 40 citations · Full text

Business, Marketing, Marketing Management +17

Roles of Brand Value Perception in the Development of Brand Credibility and Brand Prestige

Chihyung Ok, Young Gin Choi, Seunghyup Seon Hyun · ScholarWorks@UMassAmherst (University of Massachusetts Amherst) · 2011 · 22 citations · Full text

Business, Marketing, Marketing Management +13